Free Reports

Why Your Online Marketing Fails and What to do About it

1. 99 – 35 – 1
99% of the people looking at your property listing online are not interested in that specific property and are not going to contact you about it.  35% of the people looking at your property listing online are interested in other real estate.  Your online marketing is going after only 1% of the market!

2. The goal of online marketing.
The goal is to give buyers valuable information with multiple reasons and ways to contact you about real estate, not just a particular listing.  99% of the people that look at a listing online are not going to click for more information or make contact with you to get more information because they decide for whatever reason that it is not the home for them.  But, of the 99%, what about the estimated 35% of people that will be buying a home in the short or long term and need help finding the home of their dreams?!  There is no reason why you can’t offer them your expertise and services.  Your online marketing MUST get this MUCH LARGER group of future buyers to contact YOU if you want a chance at getting a healthy share of online leads.

3. Give buyer’s MORE Value:  Local Search and Local Information
Buyers begin their online home search looking at property listings.  This is why having your property on as many relevant websites as feasible is always good.  But buyers also want information on the neighborhoods, the schools and even unique things like the history, farmers markets, and more so they can make an educated decision in the home buying process.  This is where local brokers and agents can really shine and put themselves at an advantage over others in their market.  Put these tools and information in front of buyers when they are most likely to ‘convert’, when they are looking at property detail information of your listings on the Internet.  Trulia, Zillow, and Realtor.com do this, you should too.

4. One Click It
People love it when answers come easy. And people much prefer clicking to typing. You know what is hot in your market. Don’t make buyers go somewhere else looking for this information!  Include links to predefined IDX searches for a few of the hottest or interesting markets in your area to really get buyers clicking on your online marketing and not typing their way somewhere else.

Downtown Condos $200-$250,000
Hayes Valley Homes $800-$1.2m
Foreclosure and Banked-Owned
$5,000,000+ Homes
Local Farmer’s Markets

Include a few searches for the hottest markets in your area with hyper links to your website where the appropriate IDX search will be displayed along with ALL the rest of the tools and information that buyers are looking for online.  By giving buyers the easy answers you know they want at a click, you will start to get your share of this 35% of potential buyers and get the opportunity to continue the conversation further increasing your chances of converting more leads.

5. Free form marketing websites!
While Craig’s List, Backpage and other similar websites might not be considered worthy of a broker’s time, the numbers tell a very different story. The number 8 website in the United States by unique visitors with 1.2 billion page views a month Craig’s List is the 800 pound gorilla in the world of real estate related websites sending buyer leads to brokers and agents.  There is no other website with as much traffic that gives you so much opportunity to publish ads that directly target BOTH the 1% of buyers looking for a property similar to yours AND the 35% of buyer’s interested in buying OTHER real estate.

6. 4 keys to successful online marketing
To convert the greatest number of online leads, your online marketing should include the following:

  1. Around 6 good quality pictures of the property (Not 2 and not 25!)
  2. Basic information about the property (condition of the foundation not needed here!)
  3. Multiple search tools and local information to increase buyer response (a link to your homepage or a virtual tour is great, but not nearly enough)
  4. Multiple reasons and ways for the buyer to contact you (just an email and phone number is not enough)

The goal of online marketing is to whet the appetite of likely buyers and then give them the tools, reasons and ways to contact you.  By following these principals, just like the big corporate websites, you will find, as brokers and agents have before you, that there is a lot of business easily found online.

See Other Free Reports:
6 Tips to increase your buyer conversions!
5 Tips to Getting your Listings Sold
5 Tips for a Productive Farming Strategy
Building your Real Estate Sales Team
You Get More Leads & More Listings - with an Online Marketing Funnel, Not a Sieve.
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors

Training Schedule

2018 Annual General Meeting at Parkview Manor

Sep 18, 2018

Parkview Manor - 55 Barber Greene Rd Toronto,ON M3C 2H2

Please join us on Tuesday September 18th, 2018 at Parkview Manor, 55 Barber Greene Rd, for our RE/MAX Ultimate 2018 Fall Kickstart. We`ll be providing you with industry updates to the present and future market, as well as a series of keynotes speakers that we guarantee will be very relevant to building your business. A full hot breakfast will be available beginning at 8:30a.m. and the meeting will follow thereafter at 9:00a.m. We will also have a Marketplace with many of our business partners assembled. There`s no better way to start FALL 2018!! Please register your attendance.
See you all there!

Success Stories

I am a believer. The online and website presence of RE/MAX and RE/MAX Ultimate is second to none. How many brokerages have 4 websites, 2 mobile apps and advertise in so many neighbourhood publications? The intent to promote and build our business is clear.

RE/MAX Ultimate is a true business partner with its agents. I recently received a lead from the RE/MAX.ca website as well as one from our own RE/MAX Ultimate website. Both leads resulted in sales…..True Success!!!

Asim Khan

In the first 4 months after obtaining my real estate licence I have already completed 10 transactions. How??? By using the skills and secrets taught to me through the office's personalized coaching I received from my dedicated mentor Tom Merrick as well as my Broker of Record Tim Syrianos.

I have been honoured and privileged to learn from their in depth experience and I'm greatly indebted for the outstanding guidance in setting up my real estate business.

By making themselves available to me 24/7 and by providing me with invaluable support and assistance, they have shown just how impressive the RE/MAX Ultimate Team is and why their agents experience such a high level of success. Joining the Ultimate Team is truly one of the best decisions I made!

Cyril Tsapin

I have been a real estate sales representative with RE/MAX Ultimate Realty Inc., Brokerage since November 6, 1986. It's easy to be loyal when surrounded by an atmosphere of mutual respect. I am grateful to work in an awesome office, as part of a synergetic and cooperative team of over 110 sales associates, with dynamic management and support staff. We have a fabulous group!

Tim is a good friend, broker and mentor. I enjoy his logical thought process and trouble-shooting capability. He's proactive, well read and prepared. We bounce ideas off each other with flexibility, frequently. He is always looking for ways to give us better tools, information and guidance.

Tom manages with careful attention to detail and provides us with the most current and relevant information. A stall worth anchor for years, he's always available and ensures that our paperwork is bullet proof. Tom is constantly on the lookout for both referral business and leads for us.

Additionally, our rotating website duty roster is all inclusive; maximizing the advantages of our retail storefront visibility and active walk-in traffic from Bayview. Our front office staff provides a marvellous first impression both in person and on the phone. Appointments are handled efficiently, respectfully and courteously. Our administration department is second to none.

Glenn Galloway

"Finally! After being at two other real estate offices, I can truly say that I have found home here with RE/MAX Ultimate. This is the type of office environment I've always wanted to be at.

Tim, I am happy to see that you and Tom bring synergy and are always there to help you answer my questions and coach me to success with your customized and ongoing real estate coaching from the best in the industry!

From front desk staff to our own in-house accounting department, the entire team is friendly and very helpful. I've never seen another office that does so much technological improvements and offers services like we do! This definitely keeps us ahead of many other companies and more importantly adds great value to our clients.

It's like being at a high level, Manhattan, NY office added with lots of fun too with the office parties and networking opportunities. I am really happy to be here and for many more years to come. Thank you for your support! It was the best choice I've made".

John Toublaris

We are in the Ultimate Office in Toronto!!!
We are so pleased to be associated with our office and our Broker Tim is absolutely fantastic. He has put in place leading edge technology tools for us, from our new website, computers and customizable presentation materials.

Tim's coaching and training is doing everything to make us more productive while working less!!

Our monthly meetings are informative and high energy. The staff is great, our accounting and deal secretaries are the best and our front desk is awesome! Neither our Broker or office manager are selling brokers, which is very important to us and they concentrate on making us the best. They are devoted and attentive to our needs and are always available.

RE/MAX is the best company and RE/MAX Ultimate is the best office in Town!

Grahame and Sylvia

Dear Tim, As a seasoned real estate professional with over twenty year's experience, I realize that constant skills improvement and doing our best in this field is a continuous exercise. This is where coaching at RE/MAX Ultimate Realty becomes invaluable.

I was already doing very well in real estate when you approached me with insights on how to increase my income. This resulted in me becoming more successful than I was. A short but productive conversation with you resulted directly in me earning more commissions.
That is what I call "great advice"!
My clients were also pleased to obtain a great price for their property in a relatively short period of time.

You and Tom, our manager, are great coaches and did a fantastic job presenting the "Buffini" material. This helped me with organizing my business. The office website, technology tools, blog and overall presentation gives me further confidence when I meet with prospective clients.

I truly commend the Management Team at RE/MAX Ultimate Realty for utilizing a proactive approach to assist agents, whether they are new to the industry or quite experienced. The combination of effective training and technology implementation is a must-have for agents to compete successfully in our demanding industry and service our clients.

I am proud to be part of the RE/MAX Ultimate team. I recognize and appreciate all the improvements and implementation you have initiated at the office. Your dedication and determination has not gone unnoticed. Thank you again for the insights.

Effie Panagiotopoulos

In a world that is always rushed and where most people are usually concerned with themselves and their own agenda, it is reassuring to know that the people you work for are there for you when you need them and "have your back".

Having worked elsewhere in the industry, you appreciate, that when you require immediate support or a quick response, your manager/and broker are always available.

Whether it is a statutory holiday, or the middle of the night, you can be reassured that either Tom or Tim are a just call away. Whether you are new to the industry or a seasoned agent, there are an abundance of courses and training sessions continuously being offered that are suited to our individual needs.

We are probably the best trained and most well informed group of real estate agents in the greater Toronto area. Our newly renovated office offers both an inviting and professional work environment and meeting place for our clients.

We boast the latest in technological advancements and provide immediate dissemination of listing information, market and economic data, not only through the more traditional channels ie. MLS and email, but through Tim's blogs, Brokerage YouTube channel, Facebook and Twitter.

With the forever changing economic and political climate, Tom and Tim's objective is to make sure that we as agents have the tools necessary to make us successful, that we are current and have the knowledge to help our clients make informed decisions about their most valuable asset.

Karen Gurland

As an agent I strive to provide my clients with world class service. These are not mere words but rather the foundation I have built my business on for the past fifteen years. As such working for a Brokerage and Broker who not only exudes the same level of service but also excels in the delivering of a world class office and high level of service to the agents working under the RE/MAX Ultimate umbrella was an easy career decision to make.

The real estate industry has changed more in the past five years then the previous fifty. I'm thrilled beyond words to be associated with an office and team leaders like Tim Syrianos and Tom Merrick that make their main focus on assisting me, an agent, thrive and grow my real estate practice in today's ever changing environment.

After recently working for a competing real estate brokerage where many promises went unfilled I can truly say that my every need has been met working at RE/MAX Ultimate and I'm on track to having my best year ever!

Mike Rapkoski

Arguably one of the best brokerages in the City!

Tim Syrianos has established a state of the art facility for us that includes leading edge technology, personalized coaching, weekly seminars, incredible staff, and one of the most professional atmospheres you will encounter.

But if I had to choose one thing that impresses me the most about Remax Ultimate and Tim Syrianos, it would be how Tim makes himself available to me and all other agents ANYTIME for support and assistance. That to me is invaluable…especially coming from a guy who is a leader, full of knowledge, and always out there trying to make us better agents.

Thank you!

Andrei Angelkovski

Prior to joining RE/MAX Ultimate, I spent time with three other Brokerages, all making one claim or another as to the virtues of being a part of their "brand" and the benefits that come with it. In all three cases, the brand, the benefits and the support never really quite measured up to the claims. Upon joining RE/MAX, and specifically RE/MAX Ultimate all that changed.

Agent support provided by Tim and his team, the tools, technology, personal coaching and education available through the Brokerage and RE/MAX are all unsurpassed. Most surprising was the actual number of lead generating sources provided by both RE/MAX and RE/MAX Ultimate. Since joining I have received Leads through Leadstreet, Torontohomesforsale.com, our personal mobile apps, walk-ins and call-ins that have resulted in contracts signed.

That's thousands of dollars in my pocket. There really is power in the RE/MAX brand and more importantly working with great team of people at RE/MAX Ultimate.

Peter Economou

What a breath of fresh air!

Every day is filled with inspiration at RE/MAX Ultimate. An exceptional management team, led by Tim, provides all the support a busy real agent needs to build their business. With tons of positive energy, they're so committed to your success you'd think their credo was "Motivate and Congratulate!".

Really, you couldn't ask for more. Real estate is a competitive business. You need to partner with the best to be the best. RE/MAX Ultimate and the entire RE/MAX Ultimate team are the natural choice.

Jacquie Othen

When you read this, I will be commencing my 46th year in real estate. Save for a short period, I was always my own broker-of-record. I closed it and joined RE/MAX Ultimate Realty last fall and frankly, what was I thinking? I should have closed my own firm years ago!

The helpful staff, the giving that I get from Tim and Rose, the smiles from the ladies up front, I did not know what I was missing. I have seen a lot, know a lot and have a great deal to learn. Being in this firm allows me to grow, to expand and never stop the learning process.

I am grateful and very happy to belong to this great brokerage. Great to have an outstanding broker, an outstanding manager and to be part of the greater RE/MAX experience.

Barry Lebow